When do you want to talk to a salesman? I’d imagine it’s when you’re ready to buy, right? Before you’re ever at that stage, the salesman is the LAST human you want anything, at all, to do with. When you walk into the store and someone greets you, “Hi welcome to Snooties. How may I …
Why Is Your Mortgage Internet Lead Generation Failing? Try This! Read More »
One of the things I love most about online lead generation is that you don’t necessarily have to be great at any one aspect to be great at generating leads. You don’t have to write the best sales copy, you don’t have to have the best eye for design, and you definitely don’t need to …
How To Perfect Your Online Lead Gen (Without Spending a Fortune) Read More »
I’ve been generating mortgage leads on Google for close to 2 years now. When I first started, I had just transitioned from working for a big bank to a smaller lender that paid about 3x the compensation per loan, but I had to bring all of the business in for myself. I had no idea …
3 Reasons Google is Better Than Facebook for Mortgage Leads Read More »
There’s no shortage of ways that you can pay to advertise or generate leads online. It seems like mortgage professionals especially deal with a bombardment of offers and ads trying to get them to invest in online lead generation either through a marketing agency or through a lead vendor. There’s a lot of noise to …
Use These 5 Steps to Conquer FREE Social Media Lead Gen Read More »
I’m sure you’ve seen it as much as I have… The mortgage marketing expert touting their $3 Facebook leads like they’re the greatest thing since sliced bread. It sounds good, doesn’t it? Looks good maybe? I mean shit, if you could convert even 1 out of 200 of those leads, that’s only a $600 per borrower …
Why Cost Per Lead (CPL) Shouldn’t Be The Metric You’re Worried About Read More »
