Yes, being the go-to local lending expert is something to strive for in this industry. Many LOs have made very healthy livings with this strategy. We’re not suggesting you abandon your immediate market. However, in a time when technology has made it just as easy to connect with someone across the country as across the …
Why Mortgage Officers Should Generate Leads in Distant Markets Read More »
Lead panic is real for loan officers. It’s the moment you realize the other LOs are eating your lunch because you forgot to “wine and dine” high-return clients. Of course, you couldn’t wine and dine them because you never found them. You never found them because you never targeted them. You never targeted them because …
7 Questions to Ask Yourself If You’re Short on Mortgage Leads Read More »
We’re in the midst of exciting times in the mortgage industry. I know I talk a lot about change, but if you’re a loan officer who’s willing to adapt and embrace that change, then you should be as excited as anyone. With big shifts come big shifts in power and production. The top producers of …
The 3 Things You Need to Start Generating Mortgage Leads Today Read More »
Why Facebook Ads Work For Empower (But Not For Your Mortgage Business) At Empower, we’ve been running a lot of Facebook Ads lately to market our blogs, free resources, and of course our done-for-you mortgage lead generation service. So inevitably we sometimes get the question: If Facebook Ads are ineffective, why do you guys use …
Why Mortgage Facebook Ads Don’t Work for Loan Officers Read More »
At Empower Funnels we believe in a very simple, yet very profound concept: Follow The Money. As the creator of our lead generation system, I can say definitively that this is the concept that ultimately led to the discovery of all of the untapped potential with Google Ads. If you do a Google search for …
Why Top Mortgage Lead Generation Companies Hate Facebook Ads Read More »
Just 3 and a half years ago, I made a decision that has impacted thousands of individuals across the US. That decision? I decided to research the online marketing strategies used by the biggest companies in the consumer direct mortgage space. See, when it comes to generating mortgage leads, there is a very small handful …
Why I Started a Consumer Direct Mortgage Brokerage Read More »
When I say, “Mortgage Marketing,” what comes to mind? Do you think of ways that you market to real estate agents to earn their referral business? Ways that you market direct to consumer so that you can source your own deals? Or some combination of both? I started in the mortgage industry at a large …
3 Secret Benefits to Consumer Direct Mortgage Marketing Read More »
We’ve written previously at Empower Funnels about the importance of texting your leads. We even wrote a blog about how to convert more mortgage leads over text. The ability to present yourself well via text to mortgage leads is still more important than ever. However, we’ve been collecting a lot of data that suggests that …
Not Doing This Could Be Killing Your Mortgage Lead Generation Efforts Read More »
What do you think of when you think of buying mortgage leads? If you’re like most loan officers, you think of long hours on the phone, low margins, and a lot of risk. You may take that a step further still, and think of things like conversion rates, application rates, and return on investment. Ahh yes, return …
Home Purchase Mortgage Leads: 3 Reasons You Need Them In Your Business Read More »
Do you know the difference between lead generation and advertising? If you’re spending ANY money on marketing on a regular basis, you should definitely understand this difference. That way, you can understand which is the best investment for your business. From my perspective, there are a select few loan officers that should be spending any money on advertising. So …
No, Lead Generation and Advertising ARE NOT The Same Thing! Read More »
