fbpx

Mortgage Lead Generation

LO opening a distant market with lead generation

Why Mortgage Officers Should Generate Leads in Distant Markets

Yes, being the go-to local lending expert is something to strive for in this industry. Many LOs have made very healthy livings with this strategy.  We’re not suggesting you abandon your immediate market. However, in a time when technology has made it just as easy to connect with someone across the country as across the …

Why Mortgage Officers Should Generate Leads in Distant Markets Read More »

7 Questions to Ask if You're Short on Leads

7 Questions to Ask Yourself If You’re Short on Mortgage Leads

Lead panic is real for loan officers. It’s the moment you realize the other LOs are eating your lunch because you forgot to “wine and dine” high-return clients.  Of course, you couldn’t wine and dine them because you never found them. You never found them because you never targeted them. You never targeted them because …

7 Questions to Ask Yourself If You’re Short on Mortgage Leads Read More »

lead generation for mortgage brokers

Why Mortgage Facebook Ads Don’t Work for Loan Officers

Why Facebook Ads Work For Empower (But Not For Your Mortgage Business) At Empower, we’ve been running a lot of Facebook Ads lately to market our blogs, free resources, and of course our done-for-you mortgage lead generation service. So inevitably we sometimes get the question: If Facebook Ads are ineffective, why do you guys use …

Why Mortgage Facebook Ads Don’t Work for Loan Officers Read More »

mortgage lead marketing

Not Doing This Could Be Killing Your Mortgage Lead Generation Efforts

We’ve written previously at Empower Funnels about the importance of texting your leads. We even wrote a blog about how to convert more mortgage leads over text.  The ability to present yourself well via text to mortgage leads is still more important than ever. However, we’ve been collecting a lot of data that suggests that …

Not Doing This Could Be Killing Your Mortgage Lead Generation Efforts Read More »

home purchase mortgage lead graphic

Home Purchase Mortgage Leads: 3 Reasons You Need Them In Your Business

What do you think of when you think of buying mortgage leads? If you’re like most loan officers, you think of long hours on the phone, low margins, and a lot of risk. You may take that a step further still, and think of things like conversion rates, application rates, and return on investment. Ahh yes, return …

Home Purchase Mortgage Leads: 3 Reasons You Need Them In Your Business Read More »

mortgage lead marketing

No, Lead Generation and Advertising ARE NOT The Same Thing!

Do you know the difference between lead generation and advertising? If you’re spending ANY money on marketing on a regular basis, you should definitely understand this difference. That way, you can understand which is the best investment for your business. From my perspective, there are a select few loan officers that should be spending any money on advertising. So …

No, Lead Generation and Advertising ARE NOT The Same Thing! Read More »

Scroll to Top