Lead panic is real for loan officers. It’s the moment you realize the other LOs are eating your lunch because you forgot to “wine and dine” high-return clients. Of course, you couldn’t wine and dine them because you never found them. You never found them because you never targeted them. You never targeted them because …
7 Questions to Ask Yourself If You’re Short on Mortgage Leads Read More »
First off, let’s just say I have some experience in this space. Not only did I build my own self-sourced mortgage business using consumer direct mortgage lead gen (the Empower LO mortgage lead gen system), but prior to that, I worked for a large bank working lead lists, dialing for dollars. Prior to THAT, I …
5 Things You Need to Do to Convert Mortgage Leads Read More »
Why Do Mortgage Lead Conversion Rates Suck So Bad? With the sudden rise in popularity of DIY and boutique-agency-driven online mortgage lead generation, many mortgage loan officers are deciding to make the leap and try their hand at a new source of business. For many of us, internet leads are nothing new, and mortgage lead …
Why Do Mortgage Lead Conversion Rates Suck So Bad? Read More »
Ah yes, the mortgage email campaign. Easily one of the most underrated and overcomplicated mortgage marketing practices that we see loan officers attempt to tackle or ignore every day. Working with over 100 top producing loan officers across the country, we get to see A LOT of successful lead conversions coming from mortgage drip campaigns. …
Regardless of your experience working with mortgage lead referrals, nothing can prepare you for the beast that is internet mortgage leads. Simply put, these leads require a different kind of TLC. Attempting to work internet mortgage leads the same way you approach your referrals will result in wasted time and money. For this very reason, …
The Ultimate Strategy to Converting Internet Mortgage Leads Read More »
Pulling credit is arguably the most important step in increasing your conversions when partaking in mortgage lead generation. Unfortunately, this step is typically where you’ll face the most resistance. Usually, there will be hesitation centered around negative effects on their credit score. Others will argue that they’ve already pulled their credit through a free service. …
Mortgage Lead Generation Secrets: Getting More Credit Applications Read More »
Have you ever received an internet mortgage lead, and after talking to the lead for the first time recognized them as a perfect borrower, only to have them ghost you after your first conversation? Come on, you know what I’m talking about. The lead that you get on the phone, or engage via text, and …
Lessons In Mortgage Lead Conversion from a Dentist Read More »
How many applications do you think you’ve taken in the last 30 days from people who don’t credit qualify? What if there was a way to identify the ones that were serious enough to fix their credit in 6 months, and make sure that you were the LO they used when they were ready? If …
How Bad Credit Clients Can Help You as an LO Blow Up Your Income (Not What You Think) Read More »
Have you ever heard of the Law of the vital few? I’m sure you have. Maybe you know it as something else? Maybe, “Pareto’s Principle” or how about “The 80/20 Rule?” If you’ve heard of it, but you’re not quite sure what it means, here it is… The principle posits that 80% of most outcomes …
Our attitude as a society towards technology and privacy changes very quickly. Remember when Facebook was strictly for friends and family, and investing a ton of time on social media as an LO was more of a time-waster than anything? Now it’s definitely the preferred social media site in the mortgage/real estate worlds and I …
3 Strategies for Converting Mortgage Leads Over Text Read More »
