What’s your knee jerk reaction to this statement?: “Even though technically, you are employed by the mortgage company you work for, you will fail if you think of yourself as just their employee.” I’m sorry to say it, but if you’re classified as a W2 employed loan officer, the cards are stacked against you in …
3 Ways To Transform Your Loan Officer Job Into Your Own Business Read More »
Remember the mortgage industry back in the good old days? Back before the great recession, before all these new rules, regulations, and all the bureaucratic red tape? Don’t get me wrong, my strength is that I wasn’t around to remember all of this, but studying history is important so let’s talk about it. Sales Managers, …
Want All The Agent Referrals You Can Handle? Do This Read More »
What are the 3 KEY ingredients your landing page HAS to have if you want it to convert at the highest rate possible? Before I give you the 3 ingredients, know, it’s highly recommended that you DON’T add anything else but elements. Why? If you do, you seriously risk ruining your conversions even if you …
Should you invest in a mortgage website for your mortgage business? Well, I’m glad you asked. The answer is… It depends. Now, look, I know that sounds like a fake out, but, hear me out. Like any good doctor, before he prescribes you your medication, what does he do? If he’s not trying to hustle …
Being the “marketing guy” as a real estate professional in your market has its unique advantages. First off, let me clarify what I mean by that. I’m referring to a time where I was about 4-5 months into generating my own leads for my mortgage business, generating some leads for real estate agents (terrible idea by the …
Stealing Mortgage Market Share in a Compressing Market Read More »
I’ve got a serious question for you, are you ready? If you watched someone place suitcases packed with a million dollars into a closet, lock the door, and then offer to sell that key to you for $10,000, would you pay the $10,000? You watched him put the money behind the door, and you watched …
One huge problem I had and continue to have with the mortgage industry is what I call the “Good ol’ boys” mindset. The idea, extremely prevalent in the mortgage industry, is that those at the top know what it takes to be successful and you should model everything you do after what they did. Never …
5 Habits Every LO Needs to Be Successful in 2019 Read More »
How many times in a week do you put something on your to-do list related to working “on your business” instead of “in your business,” only to reach the end of the day or week and have the task remain incomplete? Being a loan officer in today’s environment can be a tricky balancing act, especially …
5 Tasks Loan Officers Should Start Outsourcing to a Virtual Assistant Read More »
Yesterday was the 3rd anniversary of marrying my beautiful wife. Naturally, I was in a little bit of a reflective mood all day… We talked a lot about how far we’ve come in the almost 5 years we’ve been together. 4 years ago today, we had been living in a 450 sq ft studio in …
Those that have been following me for a while know that I have just about the most unique value proposition you can have as a digital marketer in the mortgage space. Not only am I currently a producing loan officer who used my system to build my mortgage business, but I generate leads on search …
Are You Wasting Your Mortgage Marketing Efforts? Read More »
