If you are intent on growing your mortgage business, you likely know the value of digital marketing in all its various forms. It’s a crowded space with a lot of competition, and you don’t want to waste a lot of time and money on strategies that don’t work. On the one hand, there’s search engine …
Should LOs Grow Their Business with Paid Search or SEO? Read More »
Yes, being the go-to local lending expert is something to strive for in this industry. Many LOs have made very healthy livings with this strategy. We’re not suggesting you abandon your immediate market. However, in a time when technology has made it just as easy to connect with someone across the country as across the …
Why Mortgage Officers Should Generate Leads in Distant Markets Read More »
While it’s not new, the law of the vital few will determine which loan originators thrive going forward. Have you heard of it? It’s all about extracting the most value from the most valuable things instead of wasting your time on trying to focus on everything. For loan officers, acing the law of the vital …
Use the Loan Originator’s Law of the Vital Few to 3X (or more) Your Revenue Read More »
Many people in the real estate industry have been living the high life for the past 18 or so months. Agents are having their best year in history, loan officers can barely keep up with demand and auxiliary services tied to the home-buying industry are seeing record volume. While nobody could quite predict that all …
Prepare NOW for the Inevitable Downturn in the Mortgage Industry Read More »
2020 brought a lot of change for everyone, in both our personal and professional lives. Mortgage loan officers were forced to adapt. Going from not knowing if there would be enough capital to keep funding loans, to not being able to keep up with mortgage loan demand. Now that the refinance boom has slowed down, …
Whether you’re well seasoned or fresh to the mortgage business, you’re probably looking to increase your production. We are, after all, salespeople right? And salespeople have a reputation for having an insatiable appetite for growth. Unfortunately, for many loan officers, despite their appetite for increased production, they find themselves slipping into “maintaining” instead of “thriving” like …
Aside from the occasional cash buyer, home buyers lean on mortgage loans to provide them with the necessary financing. Obviously, this means the involvement of a loan officer like yourself. In order to become THE loan officer that real estate agents send their mortgage referrals to, you must put forth the time and effort to …
5 Ways to Increase Mortgage Referrals Working with Real Estate Agents Read More »
If you’ve been following this blog a while, you know that I’m a HUGE fan of Grant Cardone. In fact, I’ve said multiple times that reading the 10x rule was a huge catalyst to my success as a producing loan officer. This ultimately translated to our success as a company in the crowded space that …
I’m sorry if this goes against your beliefs, but I promise… If you give it a chance, keep an open mind and hear me out, this could prove useful to you as a SUCCESSFUL Loan Officer, but the truth is… You DON’T want to be in it for the long haul. Let me explain. When …
Shortcut Long Term Success With This Short Term Strategy Read More »
Want to be more efficient? Efficiency means you’re achieving MAXIMUM productivity with MINIMUM wasted effort, energy, and expense. Vehicles that get the most miles per gallon are fuel efficient. Bags that hold the most stuff while taking up as little space as possible are space efficient. Tools and technology that can get the job done …
4 Critical Outsourcing Do’s and Don’ts No Mortgage Loan Officer Should Ignore Read More »
