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Loan Officer Talk

LO opening a distant market with lead generation

Why Mortgage Officers Should Generate Leads in Distant Markets

Yes, being the go-to local lending expert is something to strive for in this industry. Many LOs have made very healthy livings with this strategy.  We’re not suggesting you abandon your immediate market. However, in a time when technology has made it just as easy to connect with someone across the country as across the …

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Use the law of the vital few to 3x your mortgage business

Use the Loan Originator’s Law of the Vital Few to 3X (or more) Your Revenue

While it’s not new, the law of the vital few will determine which loan originators thrive going forward. Have you heard of it? It’s all about extracting the most value from the most valuable things instead of wasting your time on trying to focus on everything.  For loan officers, acing the law of the vital …

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Prepare Now for Downturns in the Future

Prepare NOW for the Inevitable Downturn in the Mortgage Industry

Many people in the real estate industry have been living the high life for the past 18 or so months. Agents are having their best year in history, loan officers can barely keep up with demand and auxiliary services tied to the home-buying industry are seeing record volume.  While nobody could quite predict that all …

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mortgage broker leads

3 Easy Steps to Gain Mortgage Clients

Whether you’re well seasoned or fresh to the mortgage business, you’re probably looking to increase your production.  We are, after all, salespeople right? And salespeople have a reputation for having an insatiable appetite for growth. Unfortunately, for many loan officers, despite their appetite for increased production, they find themselves slipping into “maintaining” instead of “thriving” like …

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How to Increase Mortgage Referrals with Real Estate Agents

5 Ways to Increase Mortgage Referrals Working with Real Estate Agents

Aside from the occasional cash buyer, home buyers lean on mortgage loans to provide them with the necessary financing. Obviously, this means the involvement of a loan officer like yourself. In order to become THE loan officer that real estate agents send their mortgage referrals to, you must put forth the time and effort to …

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4 Critical Outsourcing Do’s and Don’ts No Mortgage Loan Officer Should Ignore

Want to be more efficient? Efficiency means you’re achieving MAXIMUM productivity with MINIMUM wasted effort, energy, and expense. Vehicles that get the most miles per gallon are fuel efficient. Bags that hold the most stuff while taking up as little space as possible are space efficient. Tools and technology that can get the job done …

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