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Use the law of the vital few to 3x your mortgage business

Use the Loan Originator’s Law of the Vital Few to 3X (or more) Your Revenue

While it’s not new, the law of the vital few will determine which loan originators thrive going forward. Have you heard of it? It’s all about extracting the most value from the most valuable things instead of wasting your time on trying to focus on everything.  For loan officers, acing the law of the vital …

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Prepare Now for Downturns in the Future

Prepare NOW for the Inevitable Downturn in the Mortgage Industry

Many people in the real estate industry have been living the high life for the past 18 or so months. Agents are having their best year in history, loan officers can barely keep up with demand and auxiliary services tied to the home-buying industry are seeing record volume.  While nobody could quite predict that all …

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7 Questions to Ask if You're Short on Leads

7 Questions to Ask Yourself If You’re Short on Mortgage Leads

Lead panic is real for loan officers. It’s the moment you realize the other LOs are eating your lunch because you forgot to “wine and dine” high-return clients.  Of course, you couldn’t wine and dine them because you never found them. You never found them because you never targeted them. You never targeted them because …

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Successful Loan Officers Know the Value of Smarter Appointment Setting

Nobody can blame LOs for being a little “greedy” when it comes to handling their own appointment setting when they begin purchasing internet leads.   After all, the idea of outsourcing what seems like a pretty simple task when you’re just gaining momentum almost seems foolish.  The reality? LOs that are trying to manage appointment …

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