If you are intent on growing your mortgage business, you likely know the value of digital marketing in all its various forms. It’s a crowded space with a lot of competition, and you don’t want to waste a lot of time and money on strategies that don’t work. On the one hand, there’s search engine …
Should LOs Grow Their Business with Paid Search or SEO? Read More »
Yes, being the go-to local lending expert is something to strive for in this industry. Many LOs have made very healthy livings with this strategy. We’re not suggesting you abandon your immediate market. However, in a time when technology has made it just as easy to connect with someone across the country as across the …
Why Mortgage Officers Should Generate Leads in Distant Markets Read More »
While it’s not new, the law of the vital few will determine which loan originators thrive going forward. Have you heard of it? It’s all about extracting the most value from the most valuable things instead of wasting your time on trying to focus on everything. For loan officers, acing the law of the vital …
Use the Loan Originator’s Law of the Vital Few to 3X (or more) Your Revenue Read More »
Many people in the real estate industry have been living the high life for the past 18 or so months. Agents are having their best year in history, loan officers can barely keep up with demand and auxiliary services tied to the home-buying industry are seeing record volume. While nobody could quite predict that all …
Prepare NOW for the Inevitable Downturn in the Mortgage Industry Read More »
Lead panic is real for loan officers. It’s the moment you realize the other LOs are eating your lunch because you forgot to “wine and dine” high-return clients. Of course, you couldn’t wine and dine them because you never found them. You never found them because you never targeted them. You never targeted them because …
7 Questions to Ask Yourself If You’re Short on Mortgage Leads Read More »
How do you pop the credit question to a lead? You’ll need permission to pull their credit score early enough to avoid wasting everybody’s time. However, asking too early gets your number blocked. Let’s talk about how to make a quick conversion feel like a slow build for the client as part of your bigger …
A Guide to Pulling More Mortgage Applications Over the Phone Read More »
Nobody can blame LOs for being a little “greedy” when it comes to handling their own appointment setting when they begin purchasing internet leads. After all, the idea of outsourcing what seems like a pretty simple task when you’re just gaining momentum almost seems foolish. The reality? LOs that are trying to manage appointment …
Successful Loan Officers Know the Value of Smarter Appointment Setting Read More »
Loan officers (LOs) are known for being married to their desks. Phones, files, CRMs and email are the veins that keep LOs connected to the clients that are always waiting with bated breath. When they do manage to pry themselves away from their desks, it’s not uncommon to see LOs plugged in at home, on …
5 Secrets That Top Producing LOs Use to Prevent Burnout Read More »
Scaling is a hot topic these days—but we’re not talking about your latest fishing exploits. On the other hand, there are many ways to scale a fish. For instance, did you know you can remove fish scales very quickly with a garden hose? It’s crazy what you can do with a hose and decent water …
If You’re Scaling Your Mortgage Business, You Need a Great CRM Read More »
Many loan officers tend to shy away from first-time homebuyers. They assume that first-time buyers will be more work and worth less as a client. The general idea is that FTHBs don’t know enough about the process, will take more time, need more hand holding, and their loan amounts will be lower—therefore, not worth the …
How To Grow Your Mortgage Loan Income with First-Time Homebuyers Read More »
