Mortgage Marketing Strategies & Advice
Should LOs Grow Their Business with Paid Search or SEO?
If you are intent on growing your mortgage business, you likely know the value […]
Why Mortgage Officers Should Generate Leads in Distant Markets
Yes, being the go-to local lending expert is something to strive for in this […]
Use the Loan Originator’s Law of the Vital Few to 3X (or more) Your Revenue
While it’s not new, the law of the vital few will determine which loan […]
Prepare NOW for the Inevitable Downturn in the Mortgage Industry
Many people in the real estate industry have been living the high life for […]
7 Questions to Ask Yourself If You’re Short on Mortgage Leads
Lead panic is real for loan officers. It’s the moment you realize the other […]
A Guide to Pulling More Mortgage Applications Over the Phone
How do you pop the credit question to a lead? You’ll need permission to […]
Successful Loan Officers Know the Value of Smarter Appointment Setting
Nobody can blame LOs for being a little “greedy” when it comes to handling […]
5 Secrets That Top Producing LOs Use to Prevent Burnout
Loan officers (LOs) are known for being married to their desks. Phones, files, CRMs […]
If You’re Scaling Your Mortgage Business, You Need a Great CRM
Scaling is a hot topic these days—but we’re not talking about your latest fishing […]
How To Grow Your Mortgage Loan Income with First-Time Homebuyers
Many loan officers tend to shy away from first-time homebuyers. They assume that first-time […]
What MLOs Are Doing to Attract Better Clients
Right now, across the country we are working in a crazy housing market. In […]
5 Things You Need to Do to Convert Mortgage Leads
First off, let’s just say I have some experience in this space. Not only […]
Mortgage Marketing Strategies & Advice
4 Critical Outsourcing Do’s and Don’ts No Mortgage Loan Officer Should Ignore
Want to be more efficient? Efficiency means you’re achieving MAXIMUM productivity with MINIMUM wasted […]
The Loan Originators Law Of The Vital Few
Have you ever heard of the Law of the vital few? I’m sure you […]
3 Ways To Transform Your Loan Officer Job Into Your Own Business
What’s your knee jerk reaction to this statement?: “Even though technically, you are employed […]
Want All The Agent Referrals You Can Handle? Do This
Remember the mortgage industry back in the good old days? Back before the great […]
3 Elements Of A High Converting Landing Page
What are the 3 KEY ingredients your landing page HAS to have if you […]
Why Is Your Mortgage Internet Lead Generation Failing? Try This!
When do you want to talk to a salesman? I’d imagine it’s when you’re […]
Should You Invest In A Mortgage Website?
Should you invest in a mortgage website for your mortgage business? Well, I’m glad […]
Stealing Mortgage Market Share in a Compressing Market
Being the “marketing guy” as a real estate professional in your market has its […]
Looking For A Way To Manage Your Mortgage CRM? Try This!
Recently we rolled out our partnership with SalesPype, a new follow-up automation CRM that puts […]
3 Strategies for Converting Mortgage Leads Over Text
Our attitude as a society towards technology and privacy changes very quickly. Remember when […]
Beginning With The End In Mind
I’ve got a serious question for you, are you ready? If you watched someone […]
Conversion Isn’t Everything: A Loan Officer Scenario
Picture this: You log in to your work computer and you open an email you received […]
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