Mortgage Marketing Strategies & Advice
Should LOs Grow Their Business with Paid Search or SEO?
If you are intent on growing your mortgage business, you likely know the value […]
Why Mortgage Officers Should Generate Leads in Distant Markets
Yes, being the go-to local lending expert is something to strive for in this […]
Use the Loan Originator’s Law of the Vital Few to 3X (or more) Your Revenue
While it’s not new, the law of the vital few will determine which loan […]
Prepare NOW for the Inevitable Downturn in the Mortgage Industry
Many people in the real estate industry have been living the high life for […]
7 Questions to Ask Yourself If You’re Short on Mortgage Leads
Lead panic is real for loan officers. It’s the moment you realize the other […]
A Guide to Pulling More Mortgage Applications Over the Phone
How do you pop the credit question to a lead? You’ll need permission to […]
Successful Loan Officers Know the Value of Smarter Appointment Setting
Nobody can blame LOs for being a little “greedy” when it comes to handling […]
5 Secrets That Top Producing LOs Use to Prevent Burnout
Loan officers (LOs) are known for being married to their desks. Phones, files, CRMs […]
If You’re Scaling Your Mortgage Business, You Need a Great CRM
Scaling is a hot topic these days—but we’re not talking about your latest fishing […]
How To Grow Your Mortgage Loan Income with First-Time Homebuyers
Many loan officers tend to shy away from first-time homebuyers. They assume that first-time […]
What MLOs Are Doing to Attract Better Clients
Right now, across the country we are working in a crazy housing market. In […]
5 Things You Need to Do to Convert Mortgage Leads
First off, let’s just say I have some experience in this space. Not only […]
Mortgage Marketing Strategies & Advice
5 Must Have Tools for Work from Home Loan Officers
Most loan officers have a love/hate relationship with technology. It’s great when it works […]
5 Ways to Increase Mortgage Referrals Working with Real Estate Agents
Aside from the occasional cash buyer, home buyers lean on mortgage loans to provide […]
The Ultimate Strategy to Converting Internet Mortgage Leads
Regardless of your experience working with mortgage lead referrals, nothing can prepare you for […]
Mortgage Lead Generation Secrets: Getting More Credit Applications
Pulling credit is arguably the most important step in increasing your conversions when partaking […]
3 Secret Benefits to Consumer Direct Mortgage Marketing
When I say, “Mortgage Marketing,” what comes to mind? Do you think of ways […]
Lessons In Mortgage Lead Conversion from a Dentist
Have you ever received an internet mortgage lead, and after talking to the lead […]
Not Doing This Could Be Killing Your Mortgage Lead Generation Efforts
We’ve written previously at Empower Funnels about the importance of texting your leads. We […]
Home Purchase Mortgage Leads: 3 Reasons You Need Them In Your Business
What do you think of when you think of buying mortgage leads? If you’re […]
The Power of NO In Your Mortgage Business
If you’ve been following this blog a while, you know that I’m a HUGE […]
No, Lead Generation and Advertising ARE NOT The Same Thing!
Do you know the difference between lead generation and advertising? If you’re spending ANY […]
Shortcut Long Term Success With This Short Term Strategy
I’m sorry if this goes against your beliefs, but I promise… If you give […]
How Bad Credit Clients Can Help You as an LO Blow Up Your Income (Not What You Think)
How many applications do you think you’ve taken in the last 30 days from […]
Main Menu
Learn More
Resources
