Mortgage Marketing Strategies & Advice
Should LOs Grow Their Business with Paid Search or SEO?
If you are intent on growing your mortgage business, you likely know the value […]
Why Mortgage Officers Should Generate Leads in Distant Markets
Yes, being the go-to local lending expert is something to strive for in this […]
Use the Loan Originator’s Law of the Vital Few to 3X (or more) Your Revenue
While it’s not new, the law of the vital few will determine which loan […]
Prepare NOW for the Inevitable Downturn in the Mortgage Industry
Many people in the real estate industry have been living the high life for […]
7 Questions to Ask Yourself If You’re Short on Mortgage Leads
Lead panic is real for loan officers. It’s the moment you realize the other […]
A Guide to Pulling More Mortgage Applications Over the Phone
How do you pop the credit question to a lead? You’ll need permission to […]
Successful Loan Officers Know the Value of Smarter Appointment Setting
Nobody can blame LOs for being a little “greedy” when it comes to handling […]
5 Secrets That Top Producing LOs Use to Prevent Burnout
Loan officers (LOs) are known for being married to their desks. Phones, files, CRMs […]
If You’re Scaling Your Mortgage Business, You Need a Great CRM
Scaling is a hot topic these days—but we’re not talking about your latest fishing […]
How To Grow Your Mortgage Loan Income with First-Time Homebuyers
Many loan officers tend to shy away from first-time homebuyers. They assume that first-time […]
What MLOs Are Doing to Attract Better Clients
Right now, across the country we are working in a crazy housing market. In […]
5 Things You Need to Do to Convert Mortgage Leads
First off, let’s just say I have some experience in this space. Not only […]
Mortgage Marketing Strategies & Advice
Not Opposed to Questionable Methods of Boosting Your Mortgage Production? Try this!
Are you thinking of starting your own mortgage company or brokerage? Or are you […]
3 Mistakes Loan Officers Make That are Keeping Them From Pulling More Apps
You’ve been diligently working your internet leads. You finally have them on the phone. […]
The 3 Things You Need to Start Generating Mortgage Leads Today
We’re in the midst of exciting times in the mortgage industry. I know I […]
Why Do Mortgage Lead Conversion Rates Suck So Bad?
Why Do Mortgage Lead Conversion Rates Suck So Bad? With the sudden rise in […]
6 Top Mortgage Marketing Ideas in 2021
2020 brought a lot of change for everyone, in both our personal and professional […]
Why Mortgage Facebook Ads Don’t Work for Loan Officers
Why Facebook Ads Work For Empower (But Not For Your Mortgage Business) At Empower, […]
6 Top Loan Officer Marketing Strategies in 2021
Sometimes as a mortgage loan officer, you just need to mix up your marketing […]
Keys to A Successful Mortgage Email Campaign
Ah yes, the mortgage email campaign. Easily one of the most underrated and overcomplicated […]
Why Top Mortgage Lead Generation Companies Hate Facebook Ads
At Empower Funnels we believe in a very simple, yet very profound concept: Follow […]
3 Easy Steps to Gain Mortgage Clients
Whether you’re well seasoned or fresh to the mortgage business, you’re probably looking to increase […]
Mortgage Marketing Discussion: CRM vs. Marketing Automation
Do you use the terms CRM and Marketing Automation System interchangeably? Don’t worry, that’s […]
Why I Started a Consumer Direct Mortgage Brokerage
Just 3 and a half years ago, I made a decision that has impacted […]
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