Mortgage Marketing Strategies & Advice
5 Habits Every LO Needs to Be Successful in 2019
One huge problem I had and continue to have with the mortgage industry is […]
3 Easy Strategies to Double or Triple Your Mortgage Lead Conversion
When it comes to mortgage leads, optimizing your conversion rate can have an exponential […]
How To Perfect Your Online Lead Gen (Without Spending a Fortune)
One of the things I love most about online lead generation is that you […]
5 Tasks Loan Officers Should Start Outsourcing to a Virtual Assistant
How many times in a week do you put something on your to-do list […]
The Power of Synergy In Your Mortgage Business
Yesterday was the 3rd anniversary of marrying my beautiful wife. Naturally, I was in […]
3 Reasons Google is Better Than Facebook for Mortgage Leads
I’ve been generating mortgage leads on Google for close to 2 years now. When […]
Are You Wasting Your Mortgage Marketing Efforts?
Those that have been following me for a while know that I have just […]
Use These 5 Steps to Conquer FREE Social Media Lead Gen
There’s no shortage of ways that you can pay to advertise or generate leads […]
These 2 Traits Are All You Need To Become A Top Producing Loan Officer
I want to start off by clarifying something. I’ve never been a “top producer” […]
Why Cost Per Lead (CPL) Shouldn’t Be The Metric You’re Worried About
I’m sure you’ve seen it as much as I have… The mortgage marketing expert […]
The (True) Power of Online Lead Generation for Mortgage Pros
You’ve heard the phrase, “a means to an end” right? What if I told […]
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Mortgage Marketing Strategies & Advice
Should LOs Grow Their Business with Paid Search or SEO?
If you are intent on growing your mortgage business, you likely know the value […]
Why Mortgage Officers Should Generate Leads in Distant Markets
Yes, being the go-to local lending expert is something to strive for in this […]
Use the Loan Originator’s Law of the Vital Few to 3X (or more) Your Revenue
While it’s not new, the law of the vital few will determine which loan […]
Prepare NOW for the Inevitable Downturn in the Mortgage Industry
Many people in the real estate industry have been living the high life for […]
7 Questions to Ask Yourself If You’re Short on Mortgage Leads
Lead panic is real for loan officers. It’s the moment you realize the other […]
A Guide to Pulling More Mortgage Applications Over the Phone
How do you pop the credit question to a lead? You’ll need permission to […]
Successful Loan Officers Know the Value of Smarter Appointment Setting
Nobody can blame LOs for being a little “greedy” when it comes to handling […]
5 Secrets That Top Producing LOs Use to Prevent Burnout
Loan officers (LOs) are known for being married to their desks. Phones, files, CRMs […]
If You’re Scaling Your Mortgage Business, You Need a Great CRM
Scaling is a hot topic these days—but we’re not talking about your latest fishing […]
How To Grow Your Mortgage Loan Income with First-Time Homebuyers
Many loan officers tend to shy away from first-time homebuyers. They assume that first-time […]
What MLOs Are Doing to Attract Better Clients
Right now, across the country we are working in a crazy housing market. In […]
5 Things You Need to Do to Convert Mortgage Leads
First off, let’s just say I have some experience in this space. Not only […]
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