Mortgage Lead Generation Secrets: Getting More Credit Applications

Pulling credit is arguably the most important step in increasing your conversions when partaking in mortgage lead generation. Unfortunately, this step is typically where you’ll face the most resistance.  Usually, there will be hesitation centered around negative effects on their credit score. Others will argue that they’ve already pulled their credit through a free service. …

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3 Reasons Paid Search is Better Than SEO For Mortgage Marketing

When it comes to ranking your mortgage website on search engines, there are two primary methods of doing so: 1. Paid search, or PPC, is the practice of paying a search engine to place an advertisement that looks like a search result, and then paying them every time someone clicks on it. 2. Search engine …

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3 Easy Steps to Grow Your Mortgage Business

Whether you’re well seasoned or fresh to the mortgage business, you’re probably looking to increase your production.  We are, after all, salespeople right? And salespeople have a reputation for having an insatiable appetite for growth. Unfortunately, for many loan officers, despite their appetite for increased production, they find themselves slipping into “maintaining” instead of “thriving” like …

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3 Secret Benefits to Consumer Direct Mortgage Marketing

When I say, “Mortgage Marketing,” what comes to mind?   Do you think of ways that you market to real estate agents to earn their referral business? Ways that you market direct to consumer so that you can source your own deals? Or some combination of both?   I started in the mortgage industry at …

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Lessons In Mortgage Lead Conversion from a Dentist

Have you ever received an internet lead, and after talking to the lead for the first time recognized them as a perfect borrower, only to have them ghost you after your first conversation?   Come on, you know what I’m talking about.   The lead that you get on the phone, or engage via text, …

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Not Doing This Could Be Killing Your Mortgage Lead Generation Efforts

Not Doing This Could Be Killing Your Mortgage Lead Generation Efforts We’ve written previously at Empower Funnels about the importance of texting your leads, and even wrote a blog about how to convert more mortgage leads over text.    While the ability to present yourself well via text to mortgage leads is more important than …

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Exclusive Mortgage Leads: 3 Reasons You Should Incorporate Them Into Your Business

What do you think of when you think of buying exclusive mortgage leads? If you’re like most loan officers, you think of long hours on the phone, low margins, and a lot of risk. You may take that a step further still, and think of things like conversion rates, application rates, and return on investment. Ahh yes, …

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The Power of NO In Your Mortgage Business

If you’ve been following this blog for more than a month or two, you know that I’m a HUGE fan of Grant Cardone. In fact, I’ve said multiple times that reading the 10x rule was a huge catalyst to my success as a producing loan officer and then ultimately translating to our success as a …

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No, Lead Generation and Advertising ARE NOT The Same Thing!

Do you know the difference between lead generation and advertising?   If you’re spending ANY money on marketing on a regular basis, you should definitely understand this difference, so that you can understand which is the best investment for your business.   From my perspective, there are a select few loan officers that should be …

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Long Haul Losing

Shortcut Long Term Success With This Short Term Strategy

I’m sorry if this goes against your beliefs, but I promise… If you give it a chance, keep an open mind and hear me out, this could prove useful to you as a SUCCESSFUL Loan Officer, but truth is… You DON’T want to be in it for the long haul. Let me explain. When I …

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Credit Repair Funnel

How Bad Credit Clients Can Help You as an LO Blow Up Your Income (Not What You Think)

How many applications do you think you’ve taken in the last 30 days from people who don’t credit qualify? What if there was a way to identify the ones that were serious enough to fix their credit in 6 months, and make sure that you were the LO they used when they were ready? If …

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4 Critical Outsourcing Do’s And Don’ts Every Mortgage Loan Officer Should Not Ignore

4 Critical Outsourcing Do’s And Don’ts Every Mortgage Loan Officer Should Not Ignore

Want to be more efficient? Efficiency means you’re achieving MAXIMUM productivity with MINIMUM wasted effort, energy or expense. Vehicles that get the most miles per gallon are fuel efficient. Bags that hold the most stuff while taking up as little space as possible are space efficient. Tools and technology that can get the job done …

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Stop Saying Funnel

Stop Saying The “F-Word”

Stop using the f#%ing F-Word so much. I’m talking about the word funnel, which has become today’s overused marketing hot button buzzword. No, not everything is a funnel. Today, when people say the word funnel, typically you think of Russell Brunson’s software, “ClickFunnels,” right? In fact, most people think my company, Empower Funnels, is all …

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The Crucial Difference Between Your CRM and Your Marketing Automation System

The Crucial Difference Between Your CRM and Your Marketing Automation System

Do you use the terms CRM and Marketing Automation System interchangeably? Don’t worry, that’s common. I, often, do it, too. However, it’s a mistake, and, although, it might seem trivial, the truth is the difference is critical and worth understanding. Why? Because their utility and functionality are very much different. One is used to manage …

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The Loan Originators Law Of The Vital Few

The Loan Originators Law Of The Vital Few

Have you ever heard of the Law of the vital few? I’m sure you have. Maybe you know it as something else? Maybe, “Pareto’s Principle” or how about “The 80/20 Rule?” If you’ve heard of it, but you’re not quite sure what it means, here it is… The principle posits that 80% of most outcomes …

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Take the Path of Least Resistance and Stop Scaring Your Deals Away

Take the Path of Least Resistance and Stop Scaring Your Deals Away!

When you buy stuff yourself, not the bad ass ninja killer loan officer you, but as a shopper about to buy something… How do you prefer to do it? Do you like talking to a salesperson? Do you prefer to go in, look at the thing, find a killer sales guy or girl (clearly not …

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3 Ways To Transform Your Loan Officer Job Into Your Own Business

3 Ways To Transform Your Loan Officer Job Into Your Own Business

What’s your knee jerk reaction to this statement?: “Even though, technically, you are employed by the mortgage company you work for, you will fail if you think of yourself as just their employee.” I’m sorry to say it, but if you’re classified as a W2 employed loan officer, the cards are stacked against you in …

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Google Voice

Want A Free Phone Number For Your Business?

What if I told you Google is willing to give you an additional phone number you can use for your business, but the best part is, it’s absolutely free? Not only that, but what if you also had the ability to send and receive calls, send and receive text messages, record phone calls, receive recorded …

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Want More Agent Referrals

Want All The Agent Referrals You Can Handle? Do This

Remember the mortgage industry back in the good old days? Back before the great recession, before all these new rules, regulations, and all the bureaucratic red tape? Don’t get me wrong, my strength is that I wasn’t around to remember all of this, but studying history is important so let’s talk about it. Sales Managers, …

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Loan Officers Forgot to Sell

Attention: Loan Officers – How A Wolf And A Sharp Saw Can Help You Close More Deals

Have most loan officers forgotten how to sell? Seriously. It’s a lost art, really. Most of the loan officers I see struggling, struggle for one simple reason…. They’re not selling enough. You know why they’re not selling enough? They’re not working their own sales prospecting funnel system. They’re not working their own system because they’re …

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3 Elements Of A High Converting Landing Page

3 Elements Of A High Converting Landing Page

What are the 3 KEY ingredients your landing page HAS to have if you want it to convert at the highest rate possible? Before I give you the 3 ingredients, know, it’s highly recommended that you DON’T add anything else but elements. Why? If you do, you seriously risk ruining your conversions even if you …

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Hiding The Salesman

Why Is Your Mortgage Internet Lead Generation Failing? Try This!

  Why Is Your Mortgage Internet Lead Generation Failing? Start Here! When do you want to talk to a salesman? I’d imagine it’s when you’re ready to buy, right? Before you’re ever at that stage, the salesman is the LAST human you want anything, at all, to do with. When you walk into the store …

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Should You Invest In A Mortgage Website?

  Should You Invest In A Mortgage Website? Should you invest in a mortgage website for your mortgage business? Well, I’m glad you asked. The answer is… It depends. Now, look, I know that sounds like a fake out, but, hear me out. Like any good doctor, before he prescribes you your medication, what does …

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How to Steal Market Share In a Compressing Mortgage Market

Being the “marketing guy” as a real estate professional in your market has its unique advantages. First off, let me clarify what I mean by that. I’m referring to a time where I was about 4-5 months into generating my own leads for my mortgage business, generating some leads for real estate agents (terrible idea …

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What Do The Top 5 Companies In Mortgage Lead Generation Think About Facebook Ads?

What Do The Top 5 Companies In Mortgage Lead Generation Think About Social Media Advertising? At Empower Funnels we believe in a very simple, yet very profound concept: Follow The Money. As the creator of our lead generation system, I can say definitively that this is the concept that ultimately led to the discovery of …

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Looking For A Way To Manage Your Mortgage CRM? Try This!

  Looking For a Way to Manage Your Mortgage CRM? Try This! Recently we rolled out our partnership with SalesPype, a new follow-up automation CRM that puts Agent Legend to shame. How? It’s actually a CRM. The CRM functionality is fairly basic for now, but it gets the job done when it comes to tracking your follow-up …

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3 Keys to Converting Mortgage Leads Over Text

  3 Keys to Converting Mortgage Leads Over Text Our attitude as a society towards technology and privacy changes very quickly. Remember when Facebook was strictly for friends and family, and investing a ton of time on social media as an LO was more of a time-waste than anything? Now it’s definitely the preferred social …

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Beginning With The End In Mind

  Beginning With The End In Mind In Your Mortgage Business I’ve got a serious question for you, are you ready? If you watched someone place suitcases packed with a million dollars into a closet, lock the door, and then offer to sell that key to you for $10,000, would you pay the $10,000? You …

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3 Keys to A Successful Mortgage Drip Campaign

  3 Keys to a Successful Mortgage Email Drip Campaign Ah yes, the mortgage email drip campaign. This has been easily one of the most underrated and overcomplicated aspects of loan officer marketing that I’ve seen since coming into the mortgage business. I stopped producing leads for my personal mortgage business in March of this …

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Conversion Isn’t Everything: A Loan Officer Scenario

  Picture this: You log in to your work computer and you open an email you received overnight. The email is a response to a newsletter you send out monthly to your database. The newsletter is nothing special, just something you signed up for to “hold you over” until you could really build out your email …

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5 Habits Every LO Needs to Be Successful in 2019

  5 Habits Every Loan Officer Needs to Adopt to Be Successful in 2019 One huge problem I had and continue to have with the mortgage industry is what I call the “Good ol’ boys” mindset. The idea, extremely prevalent in the mortgage industry, is that those at the top know what it takes to …

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Why Facebook Ads Work for My Company (But Not for Your Mortgage Business)

  Why Facebook Ads Work For Me (But Not For Your Mortgage Business) I’ve been running a lot of Facebook Ads lately to spread my message that marketing on Facebook for loan officers is a waste of time/money and that inevitably leads to the question when I talk to prospects: If Facebook is so bad, …

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3 Easy Strategies to Double or Triple Your Lead Conversion

  3 Easy Strategies To Double or Triple Your Online Mortgage Lead Conversion When it comes to internet leads, optimizing your conversion can have an exponential impact on the bottom line of your business. Let’s break this down right out of the gates so that you know these strategies are worth investing 5-10 minutes of …

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How To Perfect Your Online Lead Gen (Without Spending a Fortune)

  How To Perfect Your Online Lead Gen (Without Spending A Fortune) One of the things I love most about online lead generation is that you don’t necessarily have to be great at any one aspect to be great at generating leads. You don’t have to write the best sales copy, you don’t have to …

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5 Tasks Loan Officers Should Start Outsourcing to a Virtual Assistant

  5 Tasks Loan Officers Should Start Outsourcing to a Virtual Assistant How many times in a week do you put something on your to-do list related to working “on your business” instead of “in your business,” only to reach the end of the day or week and have the task remain incomplete? Being a …

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mortgage leads

Why Do Online Mortgage Leads Suck So Bad?

Why Do Online Mortgage Leads Sucks So Bad? With the sudden rise in popularity of DIY and boutique-agency-driven generation of mortgage leads, many mortgage loan officers are deciding to make the leap and try their hand at a new source of business. For many of us, internet leads are nothing new. However, I work with …

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The Power of Synergy In Your Mortgage Business

  The Power of Synergy In Your Mortgage Business Yesterday was the 3rd anniversary of marrying my beautiful wife. Naturally, I was in a little bit of a reflective mood all day… We talked a lot about how far we’ve come in the almost 5 years we’ve been together. 4 years ago today, we had …

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VIDEO: How To Make Sure You’re Getting The BEST ROI From Your Mortgage Marketing

How to Make Sure You’re Getting the BEST ROI From Your Mortgage Marketing Too many people oversimplify the concept of Return on Investment. How do you calculate ROI for your marketing dollars? Do you simply look at loans produced vs dollars spent on the campaign? Or are you analyzing every dollar that’s tied in some …

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VIDEO: Should You Invest In A Mortgage Website?

  Video: Should You Invest In a Mortgage Website? Click Here to Subscribe To My Youtube Channel

The 3 Things You Need to Start Generating Mortgage Leads Today

  The 3 Things You Need to Start Generating Mortgage Leads Today We’re in the midst of exciting times in the mortgage industry. I know I talk a lot about change, but if you’re a loan officer who’s willing to adapt and embrace that change, then you should be as excited as anyone. With big …

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The Law of Diminishing Returns and How It’s Killing Your Productivity

The Law of Diminishing Returns and How It’s Killing Your Productivity Do you spend enough time on the activities that are making you money? Do you obsess over details related to your business that probably AREN’T going to make you more money? I get scientific on the whiteboard and cover “The Law of Diminishing Returns,” …

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What Lebron James Can Teach You About Running Your Mortgage Business

What Can Lebron James Teach You About How To Run Your Mortgage Business? Michael McAllister explains it all in the video below!

The Mortgage Industry, and There is Only One Thing To Do About It

The Mortgage Industry is Changing, and There’s Only One Thing to Do About It The phrase “If you’re not growing, you’re dying” has never been truer in the mortgage industry than it is today. I hear it all the time talking to mortgage pros, and it sounds something like “The industry is always changing around …

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3 Reasons Google Ads Poo On Facebook Ads for Mortgage Lead Gen

  3 Reasons Google Ads Sh*t on Facebook Ads for Mortgage Lead Generation I’ve been generating mortgage leads on Google for close to 2 years now. When I first started, I had just transitioned from working for a big bank to a smaller lender that paid about 3x the compensation per loan, but I had …

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In a World of Automation, THIS Is The Key to Coming Out on Top

  In A World of Automation, THIS Is The Key To Coming Out on Top If you are a mortgage loan officer and you don’t know that automation is slowly taking over our industry, then you’ve probably been living under a rock. More and more pieces of our job are being outsourced to technology, and …

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Your Marketing Efforts Are Useless If You Don’t Have This

  Your Marketing Efforts Are Useless If You Don’t Also Have This Those that have been following me for a while know that I have just about the most unique value proposition you can have as a digital marketer in the mortgage space. Not only am I currently a producing loan officer who used my …

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Use These 5 Steps to Conquer FREE Social Media Lead Gen

  Use These 5 Steps to Conquer FREE Social Media Lead Gen There’s no shortage of ways that you can pay to advertise or generate leads online. It seems like mortgage professionals especially deal with a bombardment of offers and ads trying to get them to invest in online lead generation either through a marketing …

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These 2 Traits Are All You Need To Become A Top Producing Loan Officer

These 2 Traits Are All You Need To Become A Top Producing Loan Officer I want to start off by clarifying something. I’ve never been a “top producer” on a national level for a mortgage company, and I don’t want to represent myself as if I have. The traits that I’m highlighting here are the …

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How To Follow Up With Mortgage Leads (Like a Boss)

  How To Follow Up With Mortgage Leads (Like a Boss) First off, let’s just say I have some experience in this space. Not only did I build my own self-sourced mortgage business on the backs of internet leads, but prior to that, I worked for a large bank banging out refinances from lead lists …

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You Can’t Catch With Your Eyes Closed

You Can’t Catch With Your Eyes Closed My 6-year-old daughter played her first season of tee-ball this past spring, and let me tell you, she LOVED it. My wife grew up dancing, and when it comes to ball sports or anything that requires hand-eye-coordination she is about as lost as they come. We routinely are …

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Why Cost Per Lead (CPL) Shouldn’t Be The Metric You’re Worried About

Why Cost Per Lead (CPL) Shouldn’t Be The Metric You’re Worried About I’m sure you’ve seen it as much as I have.. The mortgage marketing expert touting their $3 Facebook leads like they’re the greatest thing since sliced bread. It sounds good, doesn’t it? Looks good maybe? I mean shit, if you could convert even 1 …

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Do This Every Day To Take Your Mortgage Marketing To A Whole New Level

  Do This Every Day To Take Your Mortgage Marketing To A Whole New Level First off, I just want to make something clear. This post is about something that you need to spend some time doing every day, to reap rewards for the rest of your career. When you’ll start seeing the ROI for …

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Mortgage Loan Officers Should Be Considering These 4 Things When Talking to Recruiters Right Now

Mortgage Loan Officers Should Be Considering These 4 Things When Talking to Recruiters Right Now You would think that with the number of mortgage companies downsizing in some capacity, that recruiter calls would have slowed down this year right? Well, I don’t know about you, but I sure haven’t noticed a change. Seems like there …

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Getting Traded, And The Power of Owning Your Sh*t

Getting Traded, And The Power of Owning Your Sh*t   It’s one of my favorite and least favorite times of the year. The month of July is always an exciting one for professional baseball fans because July 31st is what is referred to as the “trade deadline.” What’s a trade deadline? Well in professional sports, the …

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Do You Surrender?

  Do You Surrender? You’re given 24 hours to come up with a million dollars or come up with another way to save your family before someone else exercises control over their fates, what do you do? Do you surrender? Of course not. You’re going to do everything you can to regain control over the situation …

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And The Winner for Most Overused and Misunderstood Business Cliché Is…

  And The Winner for Most Overused and Misunderstood Business Cliché Is… You ever heard of Grant Cardone? What about the 10x Rule? If you’ve heard of one, you’ve probably heard of the other. And if you’ve heard of neither, you’ve probably seen the term “10x” in your news feed pretty consistently over the last …

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Harry Potter Reminded Me of This Invaluable Lesson..

  Harry Potter Reminded Me of This Invaluable Lesson.. Are you a Harry Potter fan? I can’t believe the first Harry Potter was released 17 years ago! I put the first one on the other night as a movie to watch with my daughter, and since she enjoyed it and kids seem to have a …

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What Are You Doing As A Local Loan Officer To Protect Yourself From The “Convergence War”?

  What Are You Doing As A Local Loan Officer To Protect Yourself From The “Convergence War”? This morning, I read an article by Jonathan Berkowitz, an executive at LoanDepot, that very briefly introduces their real estate platform. This movement of real estate companies becoming mortgage companies and mortgage companies becoming real estate companies is not new. In fact, it’s …

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The (True) Power of Online Lead Generation for Mortgage Pros

  The (True) Power of Online Lead Generation for Mortgage Pros You’ve heard the phrase, “a means to an end” right? What if I told you that my system, and online lead gen in general, should be considered a means to an end? What does that mean to you? See, the TRUE power in being …

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