One of the things I love most about online lead generation is that you don’t necessarily have to be great at any one aspect to be great at generating leads. You don’t have to write the best sales copy, you don’t have to have the best eye for design, and you definitely don’t need to …
How To Perfect Your Online Lead Gen (Without Spending a Fortune) Read More »
How many times in a week do you put something on your to-do list related to working “on your business” instead of “in your business,” only to reach the end of the day or week and have the task remain incomplete? Being a loan officer in today’s environment can be a tricky balancing act, especially …
5 Tasks Loan Officers Should Start Outsourcing to a Virtual Assistant Read More »
Yesterday was the 3rd anniversary of marrying my beautiful wife. Naturally, I was in a little bit of a reflective mood all day… We talked a lot about how far we’ve come in the almost 5 years we’ve been together. 4 years ago today, we had been living in a 450 sq ft studio in …
I’ve been generating mortgage leads on Google for close to 2 years now. When I first started, I had just transitioned from working for a big bank to a smaller lender that paid about 3x the compensation per loan, but I had to bring all of the business in for myself. I had no idea …
3 Reasons Google is Better Than Facebook for Mortgage Leads Read More »
Those that have been following me for a while know that I have just about the most unique value proposition you can have as a digital marketer in the mortgage space. Not only am I currently a producing loan officer who used my system to build my mortgage business, but I generate leads on search …
Are You Wasting Your Mortgage Marketing Efforts? Read More »
There’s no shortage of ways that you can pay to advertise or generate leads online. It seems like mortgage professionals especially deal with a bombardment of offers and ads trying to get them to invest in online lead generation either through a marketing agency or through a lead vendor. There’s a lot of noise to …
Use These 5 Steps to Conquer FREE Social Media Lead Gen Read More »
I want to start off by clarifying something. I’ve never been a “top producer” on a national level for a mortgage company, and I don’t want to represent myself as if I have. The traits I’m highlighting here are the traits that brought me from a 0 self-sourced mortgage business to closing 7-8 loans a …
These 2 Traits Are All You Need To Become A Top Producing Loan Officer Read More »
I’m sure you’ve seen it as much as I have… The mortgage marketing expert touting their $3 Facebook leads like they’re the greatest thing since sliced bread. It sounds good, doesn’t it? Looks good maybe? I mean shit, if you could convert even 1 out of 200 of those leads, that’s only a $600 per borrower …
Why Cost Per Lead (CPL) Shouldn’t Be The Metric You’re Worried About Read More »
You’ve heard the phrase, “a means to an end” right? What if I told you that my system, and online lead gen in general, should be considered a means to an end? What does that mean to you? See, the TRUE power in being able to generate your leads at a low cost is the …
The (True) Power of Online Lead Generation for Mortgage Pros Read More »
