Right now, across the country we are working in a crazy housing market. In most towns and cities, the inventory of homes available for sale just doesn’t meet the demand of families looking to buy. A seller puts their house on the market and in hours has multiple offers. It’s an auction market where the …
First off, let’s just say I have some experience in this space. Not only did I build my own self-sourced mortgage business using consumer direct mortgage lead gen (the Empower LO mortgage lead gen system), but prior to that, I worked for a large bank working lead lists, dialing for dollars. Prior to THAT, I …
5 Things You Need to Do to Convert Mortgage Leads Read More »
Are you thinking of starting your own mortgage company or brokerage? Or are you trying to build a name for yourself to drive more business your way? Nothing is more important than having the trust of your prospects. We have 2 suggestions (shortcuts if you will (and they’re relatively inexpensive)) that will instantly get potential clients …
Not Opposed to Questionable Methods of Boosting Your Mortgage Production? Try this! Read More »
You’ve been diligently working your internet leads. You finally have them on the phone. The conversation seems to be going well. You’ve baited the hook and believe they are ready to bite. You ask them to take the next step and fill out an application and they disappear. People you months later find out went …
3 Mistakes Loan Officers Make That are Keeping Them From Pulling More Apps Read More »
We’re in the midst of exciting times in the mortgage industry. I know I talk a lot about change, but if you’re a loan officer who’s willing to adapt and embrace that change, then you should be as excited as anyone. With big shifts come big shifts in power and production. The top producers of …
The 3 Things You Need to Start Generating Mortgage Leads Today Read More »
Why Do Mortgage Lead Conversion Rates Suck So Bad? With the sudden rise in popularity of DIY and boutique-agency-driven online mortgage lead generation, many mortgage loan officers are deciding to make the leap and try their hand at a new source of business. For many of us, internet leads are nothing new, and mortgage lead …
Why Do Mortgage Lead Conversion Rates Suck So Bad? Read More »
2020 brought a lot of change for everyone, in both our personal and professional lives. Mortgage loan officers were forced to adapt. Going from not knowing if there would be enough capital to keep funding loans, to not being able to keep up with mortgage loan demand. Now that the refinance boom has slowed down, …
Why Facebook Ads Work For Empower (But Not For Your Mortgage Business) At Empower, we’ve been running a lot of Facebook Ads lately to market our blogs, free resources, and of course our done-for-you mortgage lead generation service. So inevitably we sometimes get the question: If Facebook Ads are ineffective, why do you guys use …
Why Mortgage Facebook Ads Don’t Work for Loan Officers Read More »
Sometimes as a mortgage loan officer, you just need to mix up your marketing a little bit. Up-to-date marketing practices help you bring in new clients, and stay in touch with your old ones. Marketing strategies need to adjust with the times, and 2020 provided abundant challenges for homebuyers, homeowners, and businesses alike. Below we …
Ah yes, the mortgage email campaign. Easily one of the most underrated and overcomplicated mortgage marketing practices that we see loan officers attempt to tackle or ignore every day. Working with over 100 top producing loan officers across the country, we get to see A LOT of successful lead conversions coming from mortgage drip campaigns. …
