How to Make Sure You're Getting the BEST ROI From Your Mortgage Marketing
Too many people oversimplify the concept of Return on Investment. How do you calculate ROI for your marketing dollars?
Do you simply look at loans produced vs dollars spent on the campaign? Or are you analyzing every dollar that's tied in some way to that marketing spend and convert your time into dollars in the process?
Watch this video to make sure you're calculating ROI in a way that will allow you to select the BEST way to invest your time and marketing dollars.
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